RIYADH: The Saudi Ministry of Health launched on Thursday its “A Nation Without Obesity” campaign in Riyadh, an initiative aimed at raising awareness and combating obesity across the Kingdom.
In its initial phase, the campaign aims to target 1 million beneficiaries, bringing together several governmental, private, and non-profit entities.
“A Nation Without Obesity” was launched in response to multiple calls from Shura Council members and aligns with the Kingdom’s health transformation efforts, which have recorded notable progress toward the targets set out in Saudi Arabia’s Vision 2030.
Mustafa Abdul Rahman, general manager of Lilly in Saudi Arabia, emphasized that obesity is not a personal choice or a lifestyle issue, but a chronic disease that demands long-term management grounded in science, innovation, treatment, and prevention.
He highlighted the urgent need to shift societal perceptions and eliminate the stigma surrounding obesity, which often discourages individuals from seeking the help and treatment they need.
