LONDON: The BBC is rolling out paid subscriptions in the United States, it said on Thursday, as the publicly-funded broadcaster explores new revenue streams amid negotiations with the British government over its funding.

The BBC has in recent years seen a fall in the number of people paying the license fee, a charge of 174.50 pounds ($239.76) a year levied on all households who watch live TV, as viewers have turned to more content online.

From Thursday, frequent US visitors to the BBC’s news website will have to pay $49.99 per year or $8.99 per month for unlimited access to news articles, feature stories, and a 24-hour livestream of its news programs.

While its services will remain free to British users as part of its public service remit, its news website operates commercially and reaches 139 million users worldwide, including nearly 60 million in the US

The new pay model uses an engagement-based system, the corporation said in a statement, allowing casual readers to access free content.