Government is mulling over alcohol ad ban as part of 10-year plan

A clampdown on alcohol advertising is being considered by ministers in a move that could spell the end of classic ad campaigns, it has emerged.

In the latest sign of expansion of the 'nanny state', the Government confirmed it is looking at introducing 'partial restrictions' on booze ads among measures in its 10-year health plan.

A draft of the document, due to be released next week, also suggested introducing new restrictions on licensing hours for shops and introducing Scottish-style minimum unit pricing.

But Government sources yesterday ruled out these measures - though confirmed they were looking at curbs on alcohol advertising.

The exact details of what the restrictions would look like have not been finalised.