Skincare-makeup hybrids are having a moment. And it’s unsurprising really, given the serious money you can spend on luxury beauty products, that those who chose to spend big bucks want to invest in something that will really go the distance. Concealers are now not only being used to cover up but have skin-loving ingredients hidden within their lightweight yet heavy-duty formulas. Thick foundations that previously clogged pores, causing congestion and aggravating the skin, have been swapped out for tinted moisturisers which cast a natural luminous glow and work behind the scenes to keep your skin nourished all day long.
Victoria Beckham, the former spice girl, matriarch of the Beckham brand and founder of Victoria Beckham Beauty, saw a gap in the market for skin-loving makeup products. She was first introduced to Augustinus Bader’s cult-favourite moisturiser, The Rich Cream, by her facialist Melanie Grant and has been a loyal and vocal fan of the scientist-backed skincare line ever since.
“I became totally obsessed with this moisturiser,” Beckham says of The Rich Cream. “So much so that I approached the professor to collaborate.” Their professional relationship started at Victoria Beckham’s Autumn/Winter 2019 fashion show, where she collaborated with Bader to give her models “radiant and glowing skin”. They instantly knew they were on to something. The skin of a supermodel? Now that’s something people are willing to pay for.
