DUBAI: The San Francisco 49ers have made history by becoming the first NFL franchise to host an event in the UAE. It followed the announcement that the league had granted the 49ers marketing, fan engagement, and commercial rights in the market.
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The event — which featured a flag football coaching session and youth flag football clinic in Dubai — highlights the club’s continued investment in youth athletics and the growth of flag football worldwide in the lead-up to the sport’s inclusion in the 2028 Summer Olympics.
The 49ers announced in March that they had been granted activation rights in the UAE as part of the NFL’s Global Markets Program.
The initiative builds on the team’s success in other global markets, including the UK and Mexico in which the 49ers’ local fan base has grown by at least 50 percent. The 49ers have hosted more than 50 community events in the UK and Mexico since 2021, leaving a lasting impact on local youngsters.
