India’s first Wedding and MICE Conclave to be held in Kochi from August 14 to 16 is expected to act as a B2B networking platform for the integrated development of the tourism sector in Kerala. So far, 360 buyers from the country and 40 from abroad have registered for the conclave. The numbers are expected to go up in the coming days. Also, 65 sellers who are part of the meetings, incentives, conferences, and exhibitions (MICE) and wedding sectors have registered for the event.

Addressing a press conference here on Tuesday, Tourism Minister P.A. Mohamed Riyas said the conclave aimed at tapping Kerala’s potential in this fast-growing segment, leveraging the State’s unique advantages to transform it into a global MICE and wedding tourism hub.