Krispy Kreme and McDonald's are ending their collaboration for good, saying the deal was not profitable for the doughnut chain.
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Krispy Kreme
and McDonald’s
are ending their partnership for good.
The chain will stop selling its doughnuts at McDonald’s restaurants on July 2, the companies said in a press release Tuesday. McDonald’s USA’s Chief Marketing and Customer Experience Officer Alyssa Buetikofer said the collaboration was going well for the burger chain and its franchisees, but it “needed to be a profitable business model for Krispy Kreme as well.”
Executives are racing to boost revenues at the struggling doughnut maker as sales slump and shares tumble.
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