Retro-style tourism video fronted by a former All Blacks coach won the Cannes Lions grand prix for good award
A public health advertisement that campaigned to make New Zealand “the best place in the world to have herpes” has won a top prize at the Cannes Lions – one of world’s most prestigious advertising awards.
The campaign, launched by the New Zealand Herpes Foundation in October last year, attempts to challenge decades of entrenched stigma around genital herpes – a condition that affects up to 80% of New Zealanders at some point in their lives, the foundation said.
The cheeky take on a retro-style tourism video features former All Blacks coach Sir Graham Henry lamenting the loss of New Zealand’s clout on the international stage – the sheep to human ratio is “embarrassingly low”, pies are “pushing seven bucks” and the country’s pride is “less than outstanding”, he opines.
“We need something new to be proud of, something big and brave to put us back on the map – it’s time for New Zealand to become the best place in the world to have herpes,” Henry says.
