For a few weeks each summer it is one of Britain's most Instagrammable spots but as remote poppy fields on the Cornish coast burst into flower, selfish selfie-hunters have been accused of trampling the plants and threatening locals.
In the last few years, visitors have been treated to stunning scenery with acres of spectacular red blooms on National Trust land overlooking the azure blue ocean.
But a surge of photos posted on social media has drawn tens of thousands more visitors every year.
Now, ageing residents in the tiny village of West Pentire, Cornwall, say they have almost given up asking visitors not to climb among the poppies - despite obvious signage - because it so often leads to aggressive confrontations.
The problem has become so bad in recent weeks that dozens of frustrated locals have shared pictures of visitors trampling poppies and threatened to create Dad's Army-style patrols to ensure they follow the rules.
