Hong Kong is launching summer campaign to electrify spending among tourists and locals, with transport, hotel and other sectors taking part

Hong Kong is launching a summer campaign to electrify spending among tourists and locals on Monday, with the promotional effort offering perks and discounts on goods and services ranging from transport to theme parks.

The effort has seen the Tourism Board team up with theme park operators, retailers and transport providers to launch the “Hong Kong Summer Viva” drive.

Here is what you need to know.

The campaign is being spearheaded by the board to encourage tourists and residents to spend more in the city during the peak summer travel season.