More than just a viral sensation, Bobby Saputra exposes deep-seated frustrations among Southeast Asian youth with corruption and inequality
Bobby’s content has gone viral repeatedly, amassing over 840 million views on YouTube and over a million followers on both YouTube and TikTok, both of which are highly popular among youths and young adults worldwide.
His videos flaunt his family’s mansions, luxury watches, supercars, and even Singaporean domestic helpers, mimicking luxury “flex” influencers showing off affluent lifestyles on social media. He also shares clips of himself giving “charity” to Singaporeans. In his words, “there are not a lot of them [Singaporeans], and they’re actually very poor.”
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