Today’s made-for-men tools include Manscaped’s Lawn Mower 5.0 Ultra and Happy Nuts’ Bakblade – meanwhile, GilletteLabs has introduced heated razors, and Meridian promotes wellness-driven grooming
Once upon a time, male grooming meant a splash of cologne after shaving nothing more than the facial area. But nowadays, men are wielding something called the Ballber (from male body care brand Happy Nuts), trimming below the belt like they’re tending a high-end garden.
Manscaping (aka male body grooming) has evolved from a whispered euphemism to a billion-dollar industry, packaged in matte black and stamped with bold, hypermasculine names. But behind the slick marketing lies something more revealing: a shift in how men relate to their bodies, their routines and their body hair. While the ads still trade in blades and bravado, manscaping has quietly become a cultural touchpoint – one tied to hygiene, confidence, athleticism and even how clothing fits. So the question is no longer whether men manscape – it’s what, how and, perhaps most importantly, why.
While women often brandish an arsenal of hyper-targeted products, men typically favour streamlined, all-in-one tools. The Lawn Mower 5.0 Ultra by Manscaped is a case in point: a sleek, waterproof trimmer, it’s designed to handle everything from chest hair to below-the-belt grooming. With skin-safe ceramic blades, dual cutting heads and cordless functionality, it’s built for precision – wherever it’s needed.
