RIYADH: The Heritage Commission launched the “Aadat” national awareness campaign to enhance public understanding of the importance of Saudi antiquities.
The campaign underscores the vital role of artifacts in reinforcing the Kingdom’s cultural and national identity, reflecting the succession of civilizations across its land over millennia.
It is part of a broader series of initiatives by the commission to spotlight Saudi antiquities and raise awareness of threats they face, such as encroachments and illegal trafficking.
The campaign promotes the idea that protecting antiquities is a shared responsibility, rooted in a deep appreciation of their role in the nation’s cultural heritage.
The campaign promotes the idea that protecting antiquities is a shared responsibility, rooted in a deep appreciation of their role in the nation’s cultural heritage, the Saudi Press Agency reported.
