LONDON: The BBC has threatened legal action against Perplexity, accusing the AI startup of training its “default AI model” using BBC content, the Financial Times reported on Friday, making the British broadcaster the latest news organisation to accuse the AI firm of content scraping.
The BBC may seek an injunction unless Perplexity stops scraping its content, deletes existing copies used to train its AI systems, and submits “a proposal for financial compensation” for the alleged misuse of its intellectual property, FT said, citing a letter sent to Perplexity CEO Aravind Srinivas.
The broadcaster confirmed the FT report on Friday.
Perplexity has faced accusations from media organizations, including Forbes and Wired, for plagiarizing their content but has since launched a revenue-sharing program to address publisher concerns.
Last October, the New York Times sent it a “cease and desist” notice, demanding the firm stop using the newspaper’s content for generative AI purposes.
