Brands have seized on the spectacle of the post-championship celebration as a marketing moment.
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Brands have seized on the spectacle of the post-championship celebration as a marketing moment.
By Tania Ganguli
In June 2018, when the Golden State Warriors were on the verge of winning back-to-back championships, one of their sponsors, the champagne brand Moët & Chandon, had a request.
Could it put a gold bathtub filled with champagne bottles in the locker room for the celebration?
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