Depending on who you ask, between 4 and 6 million people showed up – and according to one theory, this could be a turning point
The scale of last weekend’s “No Kings” protests is now becoming clearer, with one estimate suggesting that Saturday was among the biggest ever single-day protests in US history.
Working out exactly where the protest ranks compared with similar recent events has been a project of G Elliott Morris, a data journalist who runs the Substack Strength in Numbers, calculated turnout between 4 million and 6 million, which would be 1.2-1.8% of the US population. This could exceed the previous record in recent history, when between 3.3 million and 5.6 million people showed up at the 2017 Women’s March to rally against Trump’s misogynistic rhetoric.
Morris estimated the No Kings Day protest turnout in two steps. First, his team gathered data at events for as many locations as possible, defaulting to tallies published in local newspapers. Where that wasn’t available, they relied on estimates from organizers and attenders themselves.
To come up with a rough approximation of nationwide numbers, he then estimated the attendance in each unreported protest would be equal to the median of the attendance in places where data did exist. “That’s a tough approximation, but at least an empirical one,” Morris wrote in an email. “We use the median instead of the average to control for outliers, [such as the fact that] big cities pull the average up, but most events are not huge urban protests.”
