What do birds, loud luxury and ’90s nostalgia have in common? Apparently they’re playing into many parents’ baby name choices this year.
According to a new report from BabyCenter, names that evoke richness ― like Lux, Manolo, Bentley, Treasure, Tiffany and Cash ― are having a moment in 2025. The online parenting community shared the top names and a list of trends for the year so far based on data from the hundreds of thousands of parents who’ve registered their newborns’ names on the site.
“At a time when we’re seeing widespread economic uncertainty among parents, it’s really interesting to see how they’ve embraced luxurious names,” Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. “Obviously no parent wants their child to worry about money ― and using a baby name that signals wealth is a way of manifesting a better future.”
She noted that “rising costs due to tariffs” was a top financial concern for 29% of parents surveyed by BabyCenter in May ― more than double the 13% who gave that response in January.
“So this turn toward names that have a loud luxury vibe gives us some insight into many parents’ thought process when it comes to choosing a baby name,” Wahlberg said. “Parents are wondering, ‘Will my baby have everything they need ― and more? Will they have a better future than me?’ And we’re seeing parents’ desires for their babies play out in the names they’re choosing.”
