Kevin de Bruyne joined Napoli after not receiving a new deal at Manchester City
Sun, sea and a city basking in the triumphant glow of its recent Scudetto. Naples is an easy sell for wealthy footballers looking for a new experience this summer.
"If you are rich, Naples is amazing," lauds journalist Vincenzo Credendino. "One day you pick up the boat you go to Capri, another day you go to Amalfi, to Pompeii. You eat good, there are a lot of things to do. Naples, if you are rich, is very attractive. It has always been like this."
While estate agents have long pointed new arrivals to the luxury hillside villas of Posillipo, it is a recent phenomenon that those enticed to Napoli by president Aurelio de Laurentiis are coming from the Premier League.
After Scott McTominay, who joined from Manchester United, earned cult status in Campania for spearheading Napoli's Serie A success, the film producer-turned-football club owner returned to add six-time Premier League winner Kevin de Bruyne to head coach Antonio Conte's ranks.
