Older people feel they are ‘bombarded’ by adverts for funeral services, care homes and mobility aids, a new study by the advertising watchdog has found.
The elderly are fed up with being ‘reduced to outdated stereotypes’ depicting them as lonely and vulnerable in TV ads, according to the poll by the Advertising Standards Authority (ASA).
More than a third of the UK population believe that older people are ‘negatively stereotyped’ in ads which depict them as ‘lonely, purposeless or powerless’.
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