Popular AI image generation service Midjourney has launched its first AI video generation model V1, marking a pivotal shift for the company from image generation toward full multimedia content creation.
Starting today, Midjourney’s nearly 20 million users can animate images via the website, transforming their generated or uploaded stills into 5-second long clips with options for extending the generation longer up to 20 seconds (in 5 second bursts), and guiding them with text.
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With the launch, the bootstrapped small lab Midjourney positions itself in a rapidly intensifying AI video race. At the same time, it’s also confronting serious legal challenges from two of the largest entertainment studios in the world.
What does it mean for AI creators and enterprises looking to harness the latest in creative tech for advertising, marketing or user engagement? And how does Midjourney stack up against a long and growing list of AI video model competitors? Read on to find out.
