Lorde’s “Man Of The Year,” a song about gender identity, is trending on TikTok for an unexpected reason: Gen Z creators are posting videos sharing their negative experiences with their ex-boyfriends over the track.
Thousands of videos listed under the song ironically make fun of something a man did wrong over the song from Lorde’s upcoming album, “Virgin.”
“Got me pregnant at freshly 20 yrs old. Promised me everything. Left me a month after finding out. Blocked me and everyone I know on everything. Got with a new girl. And still doesn’t care how it all affects me or his baby,” one user wrote over a viral June 7 video posted to the song.
More than 63,000 posts are listed under the hashtag #manoftheyear. Many feature photo sliders of screenshotted text messages from relationships gone wrong. Creators shared videos about pregnancy horror stories, infidelity and threats of domestic violence, opening up a conversation about how young people use humor as a coping mechanism to talk about traumatic events.
The trend’s popularity eventually led Lorde herself to respond. “These messages...” she captioned a June 11 TikTok video of her eyes widening in reference to the trend.
