Every curry house thinks they've got the spiciest dish in the land.
But Bengal Village on Brick Lane, east London, has a pretty compelling claim to the throne with footage circulating on social media of bleary-eyed diners gasping for air and being fed water after trying their hottest curry challenge.
Viral clips show Mr Raj, the face of the restaurant's thriving social media, attending to cocky customers who have pulled up horribly short in their bid to wolf down the meal and earn themselves a free dinner.
The flagship dish sets punters back £22 but, owing to its dizzying array of rare spices, costs £50 to make.
It is, however, social media golddust, with increased attention on X meaning more diners piling into the Bangladeshi curry spot.
