Sainsbury's has hiked the price of its lunchtime meal deal for the second time in under a year - taking it to a new high of £3.95.
Shoppers joked that 'we are in the end times' after the cost of the supermarket's popular deal was increased this week by 20p or 5 per cent.
The price of the combination had been fixed at £3 since at least 2014 before it was increased to £3.50 in May 2021 and then £3.75 in July last year.
Customers were unimpressed, with one tweeting: 'This is not a drill - Sainsbury's meal deals have been upped again and are £3.95 - it was £3.75 before today.'
Another wrote: 'Sainsbury's meal deal gone up to £3.90, we are in the end times.' A third said: 'Why TF was my Sainsbury's meal deal £3.95 - should we all just give up?'
