LONDON: Saudi Arabia is playing a central role in transforming global football and wider sport, according to Middle East expert Kristian Coates Ulrichsen of the Baker Institute for Public Policy at Rice University.
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Speaking to the Saudi Press Agency following the release of his new book “Kingdom of Football: Saudi Arabia and the Remaking of World Soccer,” Ulrichsen said the Kingdom’s rise in global sport is “not a temporary shift but a broad transformation with political, economic, social, and cultural dimensions.”
He continued: “The Kingdom has undergone profound changes and has quickly and decisively entered the global sports arena through club acquisitions, sponsorship of major tournaments, and hosting high-profile events, notably the upcoming FIFA World Cup 2034.”
Ulrichsen noted the country’s long footballing heritage, with top-tier clubs approaching their centenary milestones and the national team having reached five consecutive AFC Asian Cup finals.
