While most think of Friday the 13th as an unlucky day, Chipotle is hoping to turn it into a lucky day for its customers, especially those with tattoos.
Drawing inspiration from memes about people being "tatted like a Chipotle bag," Chipotle restaurants across the country will offer a buy-one-get-one deal from 3-4 p.m. local time on Friday, June 13 for all fans who are "tatted like a Chipotle bag."
The deal is valid for customers with permanent tattoos, temporary tattoos or drawn-on designs, according to the fast casual chain.
Additionally, Chipotle said in a news release it is celebrating its customers with its first-ever collection of temporary tattoo designs. The company will drop a limited-edition collection of 13 temporary tattoos that feature designs inspired by "iconic elements of the brand," including ingredients, black forks and a "Chipotle is my life" slogan.
"On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags," said Stephanie Perdue, Vice President, Brand Marketing, in a news release. "Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée."
