Wimbledon’s Sally Bolton: ‘Trying to maintain our share of the attention economy’
All England Lawn Tennis Club’s CEO on capturing new audiences while preserving traditions
All England Lawn Tennis Club’s CEO on capturing new audiences while preserving traditions

All England Club considers staging grass court matches featuring famous cricketers to boost tennis championships’ appeal

At the US Open and beyond, matches have routinely been finishing in the early hours

The chain has turned its tennis centres into places for middle-class families to get fit and hang out

Excessive competition between employees can go awry

New media repackages old fashioned bigotry for the modern age

In the age of social media, the establishment no longer controls the narrative