is suing a company that ran ads on its services to promote an app that lets people create non-consensual, sexualized images of others using AI technology, the social media company said Thursday.
The lawsuit is against Joy Timeline HK Limited, which develops the app called CrushAI and its variants. The Hong Kong-based company ran ads on Facebook and Instagram to promote CrushAI, an app that uses artificial intelligence to take a photo of someone and create nude imagery of them.
Meta filed its lawsuit in Hong Kong with the intention of stopping Joy Timeline from continuing to advertise on its services, the social media company said.
The lawsuit filing comes after “multiple attempts” by the CrushAI-maker to “circumvent Meta’s ad review process and continue placing these ads, after they were repeatedly removed for breaking our rules,” Meta said.
“This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it,” Meta said. “We’ll continue to take the necessary steps - which could include legal action - against those who abuse our platforms like this.”
