This year’s event showcased gaming’s evolving landscape, from blockbuster titles to standout indie projects
Don’t get Pushing Buttons delivered to your inbox? Sign up here
As protests exploded in Los Angeles last weekend, elsewhere in the city, a coterie of games journalists and developers were gathered together to play new games at the industry’s annual summer showcase. This week’s issue is a dispatch from our correspondent Alyssa Mercante.
Summer Game Fest (SGF), the annual Los Angeles-based gaming festival/marketing marathon, was set up to compete with the once-massive E3. It’s taken a few years, but now it has replaced it. 2025’s event felt like a cogent reminder that the games industry has dramatically changed since the pandemic. Whereas E3 used to commandeer the city’s convention centre smack in the middle of downtown LA, SGF is off the beaten path, nestled among the reams of fabric in the Fashion District, adjacent to Skid Row. There are fewer game companies present, it’s not open to the public and there’s no cosplay, unless it’s for marketing purposes.
Its centrepiece is a live show held at the YouTube theatre near the airport, hosted by ever-present games industry hype-man Geoff Keighley and streamed to millions – and you can buy tickets for that. Some video game enthusiasts and smaller content creators told me that the in-person showcase wasn’t worth their money: just a very lengthy show that they could have watched online, culminating in a massive traffic jam to get out of Inglewood.
