Here’s how Craig Federighi explained the Siri delay.

WWDC 2025: all the news from Apple’s annual developer conference

After WWDC, iJustine asked Apple’s software boss about the state of Siri a year after the big announcement, and Federighi’s answer was basically that Apple’s still working on it. Fair enough! But then he drops this masterclass of corporate-speak:

“We were not able to take the approach we were taking to the quality level in the time frame that initially we thought we could.”

In other words: Siri still bad. Federighi’s right that the bar is high, and that if it’s not great it’s not anything. We’ll see if Siri can get there.

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