In a move to ramp up its non-fare earnings, the Bangalore Metro Rail Corporation Limited (BMRCL) has rolled out advertisement-wrapped trains on both the Purple and Green lines of Namma Metro. The initiative, which began on June 9, marks the first time in the 13-year history of Namma Metro that full-body train advertisements have been introduced.
BMRCL has entered into two separate seven-year agreements with advertising firms for this initiative. Mudra Ventures has secured exclusive rights for the Purple Line while Lokesh Outdoor has been granted the same for the Green Line. The contract values are ₹1.26 crore and ₹81.49 lakh, respectively. Letters of Acceptance (LoA) for both companies were issued on January 29.
According to senior officials at BMRCL, the contracts include permission for full exterior train wrapping and internal advertising. “We expect to generate at least ₹25 crore per year from these contracts,” said a senior BMRCL official.
The move comes shortly after BMRCL increased metro fares by up to 71%, a decision that drew public criticism.
BMRCL wraps trains with ads for the first time in 13 years to boost non-fare revenue. Aiming ₹25 Cr/year from Purple & Green Line deals. @THBengaluru@the_hindu#NammaMetro#Bengaluru#BMRCL#MetroAdspic.twitter.com/Q4OgS7mQ6C
