APPLE HELD ITS annual developer conference today, and as usual used the keynote address to announce all of the new software features coming to Apple’s many products this fall.
This year’s WWDC is occurring at a moment of unprecedented economic uncertainty. Apple’s sales are expected to take a hit as President Trump continues to threaten the company with increased trade tariffs. The event also comes in the aftermath of the very AI-heavy conference of Apple’s archrival Google, putting pressure on Apple to show off what has so far been a delayed and underwhelming foray into consumer-facing artificial intelligence. (It probably also caused some headaches in Cupertino that OpenAI just announced a partnership with the former Apple designer of legend Jony Ive.)
The company will focus on new hardware at its September event, but WWDC was all about the software. Many of the big updates of WWDC 2025 trickled out ahead of time, so Apple’s keynote had only a few surprises. Did Apple software SVP Craig Federighi wear a blue shirt and do some silly action movie stunts? He sure did. Did Apple announce a bunch of updates to things that have been done elsewhere? Yes, the company did that too.
Here’s everything Apple announced at WWDC 2025.
