WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads
WPP chief Mark Read to step down as agency battles AI
F
rom using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare’s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry.
Those AI-created adverts, for the Cadbury’s drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending £300m annually on data, tech and machine learning to remain competitive.
