INDIANAPOLIS — Caitlin Clark’s favorite color is blue. Outside of the gym, she’s happiest being on the water or a golf course. She says the same thing to teammate Aliyah Boston before every Indiana Fever game.
When you buy one of the basketballs in Clark’s new line from Wilson, you’re not just getting a ball. You’re getting a glimpse of Clark herself.
The colors, the patterns, the detailing — all are the result of months-long conversations between Clark and Wilson’s design team about who she is, what she likes and what messages she wants to send to young fans.
“It was a really fun process for me to go through,” Clark told USA TODAY Sports. “It's things that are super important to me and all very different things, too, throughout my life. So hopefully they can make an impact on whoever's going to pick the ball up.”
Clark joined Michael Jordan as the only athletes with full basketball collections for Wilson, signing a multiyear sponsorship deal in May 2024 with the official manufacturer of basketballs for the WNBA, NBA and NCAA. In part because of the short turnaround time before the release of her first signature ball last October, Clark’s first line leaned heavily into history. The records she broke at Iowa. Her historic rookie season with the WNBA's Indiana Fever.
