Doting property boss dad plasters giant childhood photos of son across city to advertise real estate projects
A Japanese father who runs a real estate company has gone viral for spending 100 million yen (US$700,000) to plaster advertisements bearing his son’s photos on footbridges, buses and convenience stores.
The boy, who is known as Yu-kun, is well known in the Adachi area of Tokyo and has been affectionately dubbed “The Landmark Kid” by local residents.
His smiling image is everywhere, from massive footbridge banners and parking signs to city buses.
His image even appears in convenience store windows.
