Major brands and local sponsors have offered lucrative deals to high school, and even younger, stars who promote their products.
Major brands and local sponsors have offered lucrative deals to high school, and even younger, stars who promote their products.
Kaden Coleman-Bennett has been famous in youth football circles since he was 9.Credit...Maansi Srivastava for The New York Times
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By Joe Drape
Reporting from John Hayden Johnson Middle School in Washington
More college athletes are putting off going pro amid the growing appeal of and opportunity for NIL deals.
He's an internet personality but he's also considering scholarship offers from some of the nation's top programs.
Kirk McKinney, 22, and his brother Jacob McKinney, 20, are the co-founders of Junk Teens, a junk removal and reselling business…
Duke football may not be as big as Duke basketball, but Darian Mensah says he's "here to change" that.
Damar Hamlin’s heart stopped beating after a tackle on “Monday Night Football” in 2023. He wants to be known for more than that.
Meet the millennial admissions consultant charging up to $750,000 to help students get into Harvard, Stanford, and MIT.
