BING HAS ADDED a new AI-powered video generation tool to its mobile app, that's built on OpenAI's Sora text-to-video model. That's a feature that, even now, is exclusive to ChatGPT subscribers—but Bing users will get it for free.
The vertical video creations are 5 seconds long but aren't generated instantly—once you type in a prompt, you'll get a notification when the video is ready. The Standard generation speed is free, but you'll also be able to access the “Fast” option 10 times before you'll need to cough up 100 Microsoft Reward points to keep using it at that speed. You can share these videos anywhere, and they'll be stored in the Bing app for 90 days.
To honor your privacy preferences, this content can only be viewed on the site it originates from.
The video generation wars have been heating up over the last year. Google debuted its Veo 3 model at Google I/O in May, with significant upgrades to quality. Chinese phone brand Honor also recently partnered with Google to add a feature that converted still images in the Gallery app into 5-second video clips through Google's Veo 2 model. With the ability to now generate videos at our fingertips, it'll make it easier than ever to share exactly what you're envisioning to a friend or loved one, but it'll be even harder to distinguish what's real and what's not.
