ByBrett Knight

ByBrett Knight,

Forbes Staff.

O

ver the last two years, the WNBA’s business has soared above the rim, with league-wide attendance reaching 2.4 million during the 2024 regular season—up 48% year-over-year—and more than 54 million unique viewers tuning in to national telecasts. Still, beyond a handful of transactions involving tiny slivers of teams, there hasn’t been much data to suggest how the momentum is translating to franchise valuations.