RIYADH: As the world marks World Environment Day, a global celebration of nature and a call to protect our planet, attention turns to an ecological transformation taking place in northwestern Saudi Arabia.
NEOM, the Kingdom’s futuristic megacity project, is rapidly becoming a haven for biodiversity — and at the heart of this effort is a renewed commitment to falcon conservation.
Under the banner of the Hadad Program, NEOM is working in partnership with the Saudi Falcons Club and other national entities to reintroduce native falcon species to the Arabian Peninsula, rebuild local ecosystems, and revive an ancient cultural tradition.
Under the Hadad program, NEOM, the Saudi Falcons Club have successfully released eight pairs of the very rare barbary falcon in NEOM's Nature Reserce. (Supplied)
The work being done in NEOM is about more than saving birds; it is about restoring balance to a landscape often misunderstood as barren and bringing nature back to the center of modern development.
