At a time when everyone is talking about Wolt, the Finnish food delivery giant acquired three years ago by DoorDash, an interesting rival has emerged here in Israel in the past five years. This delivery service didn't start in the rich and well-fed big cities, but in the hungry and forgotten periphery of Israel. HAAT's other edge? It found solutions to problems Wolt hasn't – for example, homes without addresses, businesses without menus and customers who pay cash only.

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