Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more
OpenAI‘s Sora was one of the most hyped releases of the AI era, launching in December 2024, nearly 10 months after it was first previewed to awe-struck reactions due to its — at the time, at least — unprecedented level of realism, camera dynamism, and prompt adherence and 60-second long generation clips.
However, much of the luster has worn off as numerous other AI video generators — from U.S. startups Runway to Luma to Chinese competitors Kling, Hailuo MiniMax and Israel’s LTX Studio — are all offering generative AI video models and applications for consumers and enterprise users that rival or have already surpassed OpenAI’s offering. Also, we still haven’t gotten 60-second generations from a single Sora prompt (as far as I know, the maximum appears to be 20 seconds).
xAI Supermicro STH 15s Short 2_Music.mp4
But now OpenAI and its ally/investor/frenemy Microsoft are seeking to bring Sora to far more users — for free (at least for a few generations). Today, Microsoft announced that Sora is now being offered through its Bing Video Creator feature on the free Bing mobile app for iOS (Apple iPhone and App Store) and Android (Google Play Store).
