A successful businessman and star of The Apprentice has admitted falling victim to an iTunes gift card con.

Publishing guru Mike Soutar, who grills candidates on the BBC series for Lord Alan Sugar, has told of his 'shame' after succumbing to an elaborate online fraud.

The entrepreneur, 58, was tricked into paying £150 for Apple iTunes vouchers, he has revealed.

He had received an email that he thought came from Scottish businessman Tim Allan, whom he sits alongside on the board of the V&A Museum in Dundee.

It asked him to buy £450 worth of vouchers for members of staff at the museum to recognise their recent hard work in preparing a new exhibition.