Towels are sold individually, and you can choose between a washcloth (12-by-12 inches), hand towel (30-by-20), bath towel (56-by-30) and bath sheet (70-by-40). Select colors are on sale including moss, haze, mineral and stone (all earthy, neutral tones that can work in a variety of different bathrooms).

Each towel is made with 100% long-staple Turkish cotton, are Oeko-Tex certified and have a ribbed dobby design (meaning they have a decorative woven element that’s distinct from the texture of the rest of the towel). They’re plush and soft while still being effectively absorbent, and are machine-washable for easy care (Parachute has a whole washing and drying guide to help you ensure your towels last as long as possible).

Reviewers can’t get enough of how soft and high-quality these towels are. “If I had to describe these towels in one word: LUXURIOUS. Hands down the nicest towels I’ve ever owned,” one reviewer wrote. “My bathroom looks and feels like a spa which is exactly what I was going for.”

They’ve also gotten rave reviews for their absorbency, how they retain their softness after washing and their quickness to dry. “Best towels ever, and I should know…I’ve seriously tried every towel out there, and these are by far the best,” another shopper said.