May 29 (UPI) -- MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional support and broadcasts, the league announced Thursday.
A source with knowledge of the transaction declined to detail specific financial terms, but said MLB is making a "substantial investment" in the women's league, which will start its first season June 7.
"Major League Baseball's investment in the AUSL represents an opportunity to support softball's long-term growth and expand our engagement with these outstanding athletes and their fans," MLB commissioner Rob Manfred said in a news release.
"As a part of our broader commitment to growing softball and creating more opportunities for women and girls in sports, this agreement reflects our confidence in [AUSL commissioner] Kim Ng's leadership, the AUSL vision, and the incredible talent of its athletes.
Related
