A daredevil cheese-rolling contestant whose backflips went viral on social media was 'reluctantly' led away by paramedics at the bottom of the hill, MailOnline can reveal.
The man, who was dressed in a cloak and coined himself the 'Cheese Wizard', was seen doing flying somersaults down the steep descent in Gloucestershire on Bank Holiday Monday.
Members of the crowd at the event - which sees racers pursue a wheel of 7lb Double Gloucester cheese - looked on in horror as he landed flat on his back.
However a fellow contestant, who spoke to the 'Cheese Wizard' at the top of the hill, has now said he saw him trying to walk off on his own after the fall.
It comes as new footage of the man, who reportedly escaped without breaking any bones, appears to show him being led away arm-in-arm by paramedics.
