A seaside town once dubbed 'Britain's Magaluf' stands unrecognisable today after a huge clean-up and a council ban on mankinis.

Business owners and residents say Newquay, Cornwall, is barely recognisable these days, following a determined push to move away from its former 'wild west' image.

The seaside town was once known for its rowdy atmosphere, regularly drawing stag parties, lads' holidays, and booze-fuelled teenage gatherings.

But in 2009, the council finally put its foot down and imposed a no-nonsense 'mankini ban'.

The new law, part of the award-winning Newquay Safe campaign, banned mankinis and other 'inappropriate clothing' — including fancy dress — in public.