Morrisons will overhaul its UK supermarkets by scrapping 2,500 items and replace them with premium farm shop style products, according to reports.
The revamp - which is already underway in some UK stores - is being dubbed 'Morrisons Magic' and will be led by Director Andrew Staniland, as first reported by The Grocer.
Its Warrington store has already undergone the transformation as part of an initial trial period which saw it add 500 new items to its range while removing 2,500.
After the success, it is believed Morrisons could roll out the wholesale changes across all of its stores in the coming months.
Morrisons' revamp will reportedly focus on its Market Street range, where shoppers can currently purchase fresh meats, fish, greens and baked goods.
