YouTube hires former Disney veteran to oversee sports and media

Connolly will manage the platform's relationships with major media companies as well as take charge of the company's growing live-sports portfolio, according to a source familiar with the matter. The popular video sharing platform has been aggressively pursuing live sports for the past few years, alongside competitors such as Netflix and Amazon, in a bid to take advantage of its massive user base and large sports audience. YouTube inked a $14 billion NFL streaming deal in 2022, which enables it to stream big football matches, while Amazon and other media firms also rushed to secure big sports streaming deals.

Reuters

1 hour ago