Grupo Werthein invests $40 million into new generative AI company

(Reuters) -Argentina-based investment group Grupo Werthein launched Illumia, a humanized generative AI service, with an initial investment of $40 million, the company said on Wednesday. The investment represents an advancement in AI technology, particularly in enhancing personalized interactions between businesses and their customers. "We aim to use generative artificial intelligence with digital assistants that can converse the same way humans can," Daniel Figueirido, chief executive of Illumia, told Reuters.