Danone's Oikos yogurt brand enters protein shake market
NEW YORK (Reuters) -Danone introduced a new protein shake under its Oikos yogurt brand this week as rivals Coca-Cola's Fairlife and Chobani with similar products gain popularity with consumers and those taking weight-loss drugs such as Wegovy. The company is looking to enter the $7 billion protein shake market, said Shane Grant, deputy CEO of Danone Americas, in an interview last month. Danone said it spent about one year developing the shake, which is priced at $3.69.
Reuters
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23 minutes ago






