Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

They say you can’t go home again, but apparently, the streamer Max didn’t get the memo.

Correction: It’s HBO Max now.

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted in 2020.

In a statement explaining the move, Warner Bros. Discovery, the parent company of Max ― oops! HBO Max ― said reverting to the original name “will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.”

Back in 2023, WBD reportedly dropped “HBO” from the brand’s name out of concern that it wasn’t perceived as “family friendly.”